Archive | April 13th, 2011

The importance (and impact) of branding

Posted by Brian Manzullo at April 13, 2011

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Tuesday’s big story in azcentral.com sports (where I work) was the unveiling of Arizona State University’s new uniforms, logo and color scheme. This press conference was built up for some time by the ASU athletics department. This past Saturday, they offered a inside peek at the new identity via invitation only in nearby Scottsdale. And even [...]

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