Archive | March 15th, 2010

Linking the print product with the online product: Do your readers know what you offer online?

Posted by Brian Manzullo at March 15, 2010

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One part of the online battle for journalists is building an effective Web presence. But it doesn’t mean much if your readers know little about it. Admittedly, one of Central Michigan Life’s struggles throughout the past year has been consistently promoting its online content. Like most other student newspapers around the country, our only effective promotional [...]

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