After putting up the first prototype logo for the new cm-life.com in the previous entry and getting advice from several other journalists and designers, it was obvious we had some work to do in that department.
After all, I didn’t want to go too much further in designing the site without having a logo virtually set (again, barring little fixes). That’s where the branding starts. I needed the other elements of the page to play off of it. And I admit, the first shot at a logo was flawed in several ways. I went back to the drawing board and came up with something new.
So allow me to introduce the second edition of the logo (above, right). The smaller text may or may not stay. It’s there right now for the sake of the site’s nameplate, and to see how it plays off the logo. I do think this one fares better in branding the Web site, in addition to being much simpler. I may look into making the text bolder (the font I used for it does not have a bold version, unfortunately).
New Features to expect on the new cm-life.com:
- Mobile Alerts: Through a widget on the right side of the site, or on a separate page linked at the top, we will give readers the opportunity to subscribe to mobile alerts, which we would write separately in the control. We will use this function to send big breaking news updates, reminders on upcoming special sections and more. This is definitely useful if we want to connect to a mobile audience. More and more people are getting their news through cell phones.
- Today’s Edition: On our current site, you can view front-page PDF’s when you scroll down on the left side. On the new cm-life.com, our entire issue will be viewable through Issuu. Click here to see it in action with a different publication.
Of course, there will be plenty more to offer on the new site. This is just a tease, I guess, to our regular readers.
Keep checking for more updates on the cm-life.com redesign. I’m hard at work on it. Have ideas? Have a comment on the logo? Anything else? Leave a comment!
Posted by Brian Manzullo at August 1, 2009
cm-life.com Redesign